Gold Quest-PSA

18. Digital Storytelling


Digital Storytelling can be done through videos, podcasts, e-books, timelines, narrated presentations, images, or many different interactive media..
You can use presentation tools or graphic organizers to organize your media and story, the plot, setting, characters, conflict or main point, and the resolution or final message.

This Quest explores Public Service Announcements as a persuasive digital story.

I Can Statements

  • know what a PSA is.
  • know the characteristics of a PSA.

Key Vocabulary

Public Service Announcement (PSA): The purpose of a PSA is to motivate a specific target audience to take an action based on the message.

Target audience: A target audience is your intended audience for your PSA, such as friends, parents of your classroom, your relatives, etc. 

Play the Vocabulary Game below to practice the Key Vocabulary

You can change the Quiz mode to Match, Test, Learn, Flash Cards, Spell using the selection list at the bottom right of the activity that says "Choose a Study Mode." Direct Link


1. To develop an appreciation for a Public Service Announcement (PSA) play the following video PSA: Phone Addiction  from YouTube (1:53)

2. With a partner or as a class, look at the following list of PSA characteristics.

  • Take a position with a message (such as don't give your password to a friend, be careful what information you put in a chat room, don't be intimidated by bullying texts...)
  • Deliver ONE core message that is convincing (supported with facts, images, examples...)
  • Catch the attention of your intended audience with a clear message
  • Create a slogan that is memorable and stands out, easy to remember, or uses an image that catches attention
  • View this PSA Project Document for additional information

3. Watch the short PSA's (created by students) that are embedded below and then discuss the questions provided in step four.

Choose Kindness 

Homework We're done --- Are you?


4. Questions:

  • What persuasive techniques are being used in both examples?
  • What is the message and call to action presented in both examples?

5. Identify a partner or small group to work with and use this Gold PSA Topic List to select a topic. Then talk with your teacher about your topic idea. If you get stuck, check for ideas from this additional list of Writing Topics.

When ready, continue on to the PSA Creation: Cartoon or Infographic

MITECS - Michigan Integrated Technology Competencies for Students

ISTE Standards

3. Knowledge Constructor
a. Plan and employ effective research strategies to locate information and other resources for their intellectual or creative pursuits
d. Build knowledge by actively exploring real-world issues and problems, developing ideas and theories and pursuing answers and solutions

4. Innovative Designer
a. Know and use a deliberate design process for generating ideas, testing theories, creating innovative artifacts or solving authentic problems

6. Creative Communicator
a. Choose the appropriate platforms and tools for meeting the desired objectives of their creation or communication
b. Create original works or responsibly repurpose or remix digital resources into new creations
d. Publish or present content that customizes the message and medium for their intended audiences