buyer beware

Q2 Truth in Advertising Introduction

19. Buyer Beware


During this Quest, you will investigate ads and marketing. You will learn how advertisers use many different techniques to persuade you to purchase their product or service. You will about slogans and how they are used to remind people of the value of the brand being sold.

I Can Statements

  • be a responsible online consumer
  • protect myself from online scams and rip-offs
  • create an advertisement demonstrating my learning

A short Message from the "False Advertising Industry" (3:25)

MITECS Michigan Integrated Technology Competencies for Students, and

ISTE Standards for Students

1. Empowered Learner
c. Use technology to seek feedback that informs and improves their practice and to demonstrate their learning in a variety of ways
d. Understand the fundamental concepts of technology operations, demonstrate the ability to choose, use and troubleshoot current technologies and are able to transfer their knowledge to explore emerging technologies

2. Digital Citizen
a. Cultivate and manage their digital identity and reputation and are aware of the permanence of their actions in the digital world
b. Engage in positive, safe, legal and ethical behavior when using technology, including social interactions online or when using networked devices
d. Manage their personal data to maintain digital privacy and security and are aware of data-collection technology used to track their navigation online

5. Computational Thinker
b. Collect data or identify relevant data sets