Q2 Truth in Advertising Vocabulary
Advertising: This can be any form of communication that is used to get you to think about, want, and then buy a product or service.
Bait and Switch: This is when a company advertises a product or service it never intends to provide.
HTTPS: HyperText Transport Protocol Secure- The protocol uses encryption for secure communication over a computer network.
Misleading: Giving the wrong idea or impression, deceptive, not entirely truthful.
Slogan: A short and striking or memorable phrase used in advertising.
Truth In Advertising: The U.S. Federal Trade Commission enforces laws that require an ad to be truthful, not misleading, and when appropriate, backed by scientific evidence to help prevent scams.
Unsubstantiated: This is not supported or proven by evidence.
Competencies & Standards
MITECS Michigan Integrated Technology Competencies for Students, and
1. Empowered Learner
c. Use technology to seek feedback that informs and improves their practice and to demonstrate their learning in a variety of ways
d. Understand the fundamental concepts of technology operations, demonstrate the ability to choose, use and troubleshoot current technologies and are able to transfer their knowledge to explore emerging technologies
2. Digital Citizen
a. Cultivate and manage their digital identity and reputation and are aware of the permanence of their actions in the digital world
b. Engage in positive, safe, legal and ethical behavior when using technology, including social interactions online or when using networked devices
d. Manage their personal data to maintain digital privacy and security and are aware of data-collection technology used to track their navigation online
5. Computational Thinker
b. Collect data or identify relevant data sets
Websites and Documents
Videos from Outside Sources
- A Short Message from the False Advertising Industry YouTube (3:24 mins.)
- What Happens When You Order A $29 Mini Laptop From A Facebook Ad? YouTube (4:50 mins.)
- What is Bait and Switch? YouTube (1:41 mins)
21t4s Documents & Quizzes