Q.4 Clickbait Introduction

19. Buyer Beware


How many times have you fallen for a pop-up advertisement or an eye-catching link that prompts you to read on? This is called clickbait and it is often paid for by the advertiser or generates income based on the number of clicks. The content is often not true, but more of a bait and hook for people browsing the Internet. 

This Quest concludes with a Digital Breakout Challenge Activity that is located at the bottom of the 19.Q4 Steps page.

I Can Statements

  • define clickbait
  • identify clickbait and refrain from clicking on it

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MITECS  Michigan Integrated Technology Competencies for Students, and

ISTE Standards for Students

1. Empowered Learner
a. Articulate and set personal learning goals, developing strategies leveraging technology to achieve them, and reflect on the learning process itself to improve learning outcomes

2. Digital Citizen
a. Cultivate and manage their digital identity and reputation and are aware of the permanence of their actions in the digital world
b. Engage in positive, safe, legal and ethical behavior when using technology, including social interactions online or when using networked devices
d. Manage their personal data to maintain digital privacy and security and are aware of data-collection technology used to track their navigation online

3. Knowledge Constructor
a. Plan and employ effective research strategies to locate information and other resources for their intellectual or creative pursuits
b. Evaluate the accuracy, perspective, credibility and relevance of information, media, data or other resources
d. Build knowledge by actively exploring real-world issues and problems, developing ideas and theories and pursuing answers and solutions

7. Global Collaborator
b. With guidance from an educator, students use technology tools to work with friends and with people outside their neighborhood, city and beyond
c. Contribute constructively to project teams, assuming various roles and responsibilities to work effectively toward a common goal
d. Students explore local and global issues and use collaborative technologies to work with others to investigate solutions


Videos from Outside Sources

21t4s Videos

21t4s Documents & Quizzes

21t4s Digital Breakout Challenge